marketing management

Marketing-as-a-Service

Introducing a new approach. Marketing-as-a-Service

Posted on by Claire Lewis

What is “as-a-service” In recent years, the IT industry, has been moving to an “as-a- service” model. Companies paying for their IT in much the same way as they pay for their mobile phones and utilities. A company pays for what it uses and can scale as required, hence becoming more agile and cost effective cost. This got[…]

Marketing Superheroes

The changing face of marketing

Posted on by admin-alchemy

The economic ripple effect The latest world recession has made us all more aware and critical of certain sectors. The most obvious one being finance. But where else are we seeing or feeling the ripple effect? Has Marketing been affected? We are hearing more about how UK companies will have to work harder than ever to remain[…]