Marketing Superheroes

The changing face of marketing

The economic ripple effect The latest world recession has made us all more aware and critical of certain sectors. The most obvious one being finance. But where else are we seeing or feeling the ripple effect? Has Marketing been affected? We are hearing more about how UK companies will have to work harder than ever to remain[…]

Marketing - Friend or Foe

Marketing – friend or foe?

Fans of 2012 and W1A will remember Perfect Curve, a parody of marketing & PR agencies. And who could forget Siobhan Sharpe’s continual and unintentional one liners. “If we get bandwidth on this…you’ve got maple syrup on your waffle from the get go.” Siobhan Sharpe, Perfect Curve, W1A For those of us in marketing we[…]