Zynstra
"OCD Marketing’s ability to think strategically, implement and problem solve is invaluable. Give them a problem and they will solve it. Their creative thinking combined with analytical flair has made them a key partner in our business, they are passionate, experienced and deliver results.”
— Nick East, CEO
About Zynstra
Zynstra’s unique software delivers enterprise grade hybrid IT as a service, enabling customers to choose the right blend of local and cloud IT to scale with their business, without the need for upfront capital costs or expensive future upgrades.
Zynstra has a proven track record in delivering innovative, game changing business software into some of the most complex and rigorous IT organizations in the world.
The Brief
Zynstra required a breadth of marketing expertise from strategic direction to lead generation and campaign management to fill in for the team whilst they focused on a new strategic relationship. With challenging targets Zynstra needed a partner that could embed themselves into the company quickly and successfully take on the business as usual marketing activity.
Embarking on a new strategic relationship meant that it was imperative for the core activity to continue to run smoothly in order to support the new relationship as well as drive lead generation for the rest of the business. Zynstra needed a partner they could trust with their core business, who could manage multiple activities including content generation and lead generation.
The Solution
OCD Marketing immediately got to work, generating multi-media content across multiple media platforms and working with partners to create and deliver lead generation campaigns. OCD Marketing was trusted with access to Zynstra’s sales & marketing systems and platforms as well as complete access to Zynstra’s partner community.
Over the course of eleven weeks OCD Marketing created a suite of sales & marketing assets to support Zynstra well into the future as well as driving key activity to drive leads.
In just over 3 months OCD Marketing delivered:
- two key integrated campaigns for the business
- a partner breakfast seminar
- eight written case studies
- two video case studies
- vertical specific campaign proposal
- templated campaign in a box
- data purchase & management protocols
- a marketing induction plan blueprint
At the end of the contract term OCD Marketing had driven:
- 1,980 contacts
- 118 Leads
- 41 MQLS
- 21 SQLs
- two key integrated campaigns for the business
- a partner breakfast seminar
- eight written case studies
- two video case studies
- vertical specific campaign proposal
- templated campaign in a box
- data purchase & management protocols
- a marketing induction plan blueprint
At the end of the contract term OCD Marketing had driven:
- 1,980 contacts
- 118 Leads
- 41 MQLS
- 21 SQLs
- 1,980 contacts
- 118 Leads
- 41 MQLS
- 21 SQLs
“Being able to call upon OCD Marketing’s expertise when required is incredibly valuable to us. With OCD Marketing we get the best of both worlds, they enable us to be competitive, agile and manage our Marketing budget effectively. They are a new breed of Marketing agency.”
— Gavin Bisdee, Global Marketing Director
