Tryzens Group
“Having OCD Marketing on hand to help with strategy, team development and execution provides us with complete peace of mind without the usual agency costs. We can focus our budget where it is needed most, lead generation and business growth.”
— Andy Burton, CEO
About Tryzens
Tryzens have been building eCommerce sites since 2004, delivering complex, awardwinning digital solutions. From Jack Wills, Avenue 32, and Whistles through to The Works and Joseph Joseph, they have delivered well over a hundred online stores to market.
Tryzens have been trusted as an independent expert to plan, implement and maintain ecommerce systems and to optimise online performance through systems & services. Tryzens enable clients to leverage efficient, effective and reliable commerce solutions that carry the promise of a positive and unified experience that in turn delights your customers, builds loyalty and drives growth.
The Brief
Tryzens urgently needed to fill a gap in their Marketing function. They had a number of key projects that required Marketing support including a launch campaign and a new website. They also need to fill the Head of Marketing vacancy whilst driving lead generation activity. A further requirement identified early on was a need for structure and process to ensure robust data management, tracking, reporting and optimisation.
Tryzens needed a partner that could hit the ground running managing multiple activities.
The Solution
OCD Marketing embedded themselves into Tryzens to ensure efficient and effective delivery of all objectives. Alongside these projects key platforms, tools and partners were identified that provided Tryzens with cost-effective, long term infrastructure in line with their requirements and budget.
Due to OCD Marketing’s experience, commitment and professionalism in just three months Tryzens had:
- A new responsive website that drives engagement and sales leads
- A lead generation process up and running
- A new Head of Marketing recruited, inducted active
- An automated marketing platform managing all campaign activity
- An infrastructure to support its long term marketing objectives
- A model to evaluate its market opportunity.
“We parachuted OCD Marketing in to help us get our Marketing function in order, drive a number of challenging projects and help us recruit a new Head of Marketing. We could not be happier. OCD Marketing embedded themselves into our company seamlessly delivering us a strategy, campaign blueprints and a new website that drives engagement”
— Tom Fischer, Sales & Marketing Director
